Celestial Tiger’s R U Tough Enough Campaign

We planned and  managed the campaign with an objective to create awareness of KIX Channel to the public via an obstacles course competition. The campaign covered demanded generation, on-ground activation activities and partnership collaborations that resulted in high participations rates and high cost savings.

Key Highlights:

  • Celestial Tiger’s go-to-market partners
  • Identified and executed suitable on-ground activations resulting 150% of targeted participation count
  • More than USD50,000 cost savings due to participation videos

We planned and  managed the campaign with an objective to create awareness of KIX Channel to the public via an obstacles course competition. The campaign covered demanded generation, on-ground activation activities and partnership collaborations that resulted in high participations rates and high cost savings.

Key Highlights:

  • Celestial Tiger’s go-to-market partners
  • Identified and executed suitable on-ground activations resulting 150% of targeted participation count
  • More than USD50,000 cost savings due to participation videos